GRAPHIC DESIGNER PORTFOLIO
The Process
As a freelance graphic designer, I have helped many small businesses and international organizations create brand identity. Some businesses start with a blank canvas while others are searching for a refresh. During the ideation phase, I work with the client to find images that are meaningful to their business. I believe that when a client feels a connection to the logo, it will stand the test of time as the business evolves.
Logo Design
In this logo design, we used the idea of building blocks of the brain and neurotransmitters.
Logo Redesign
For this project, we were asked to redesign/refresh an existing logo. We started with a redesign of the font, with a goal of making it more legible. Client wanted to keep the globe background, but we recolored it to align with the new brand standards.
Presenting Concepts
During the logo design process, we present a few "concept directions" to the client for consideration. I like to provide a short description of how the design connects to the client's business objectives.
